1. "Supporting Children in the Digital Village" - Parents Beware of Content on the Internet [return to top]

Top new media industry leaders are meeting with academics and advocates on July 25 at Stanford University to discuss children's access to quality content in a wide range of new media. Hosted by Children Now, the discussion will feature a keynote address by Federal Communications Commission Chairman William Kennard.

"Industry has been extremely responsive in contributing hardware to close the 'Digital Divide,'" said Lois Salisbury, president of Children Now. "Now we need to move to the next step, which is quality content for children. They deserve content that is fun, interactive, educational, diverse in terms of language and culture, that includes all races, ages, and physical abilities, and that is developmentally appropriate for different ages."

Sponsors are AT&T Broadband, Nickelodeon, Stanford University Department of Communication, the University of Southern California Annenberg School for Communication, and the American Center for Children and Media, a children's media organization based in Chicago. Participants include executives from Yahoo! Inc., AT&T Broadband, Nickelodeon and Excite@Home just to name a few. Excite@Home will produce a live Webcast of the discussion.

For additional information, please view our complete press release, animated Webcast banners and participant list at:
* http://www.childrennow.org/newsroom/news-00/pr-7-11-00.htm

2. "Triple Team" - Talking with Kids Teams with Corporate & Community Resources [return to top]

Our "Talking With Kids About Tough Issues" campaign is developing a San Francisco Bay Area model for how urban communities across the Nation can work together locally to spread the Talking With Kids message and disseminate materials to parents FREE. The project will involve players from the Oakland Raiders, Oakland Athletics, and The Golden State Warriors in the production of local Public Service Announcements and a new celebrity-filled, Talking With Kids calendar to help promote a larger community event slated for Fall 2000. Some of our current participants include AC Transit, Oakland Unified School District, Spanish Speaking Unity Council, YMCA of the East Bay and Alameda Alliance for Health just to name a few. Look for our ads and materials to start showing up at participating establishments.

* Bookmark http://www.talkingwithkids.org/ for UPCOMING information on how
to receive our 2001 celebrity calendar FREE.

To inquire about participating in "Triple Team" send email to:
* talk@talkingwithkids.org

3. Talking with Kids Content Now Also Available at Mylifepath.com [return to top]

Visit mylifepath.com to find out the latest information on how to talk to your children about sex, drugs and alcohol, violence and HIV/AIDS. Mylifepath.com is a free online health and wellness service provided by Blue Shield of California. This informative site receives more than one million visits per month, and provides a FREE health newsletter.

To view Talking with Kids content at Mylifepath visit:
* http://www.mylifepath.com/article/plainprimer/100853104

4. Talking with Kids Distributes Materials at Busy Shopping Malls During "Back To School" [return to top]

Talking with Kids parenting booklets will soon be available in select PREIT shopping malls in Pennsylvania, Delaware, Maryland, Massachusetts, New Jersey, and South Carolina. The Talking with Kids "Back to School" campaign will help distribute FREE parent booklets with tips on how to talk with kids about tough issues like sex, drugs, violence, AIDS, HIV and more. This unique promotion will run August through December 2000.

Return to the Top